‘Destination City’: London’s Square Mile launches festival to draw new visitors
The City of London is spending millions of pounds to draw new visitors, after the number of workers returning to the capital’s financial district stalled following the coronavirus pandemic.
The body that manages the Square Mile hopes to attract 30,000 people this weekend to an event that will launch the concept of “Destination City” and include theatre and dance performances, as well as treasure hunts around St Paul’s Cathedral and the Guildhall.
Footfall in the City has plateaued at less than two-thirds of pre-pandemic levels even on “peak” midweek days, according to Chris Hayward, policy chair of the City of London Corporation.
This story originally appeared on: Financial Times - Author:Daniel Thomas
