UBS and Julius Baer trial offering wealth advice in the metaverse
Two of the world’s biggest wealth managers are experimenting with switching client meetings from oak-panelled boardrooms to the metaverse, but have struggled to overcome data security and motion sickness.
UBS and Julius Baer, Swiss banks that specialise in providing white-glove financial advice to billionaires, have each trialled the use of clunky headsets and pixelated avatars to interact with clients, according to people involved in the research.
But neither bank is close to rolling out a virtual reality offering to their ultra-rich customers after the experiments caused concern over the technology’s ease of use and the ability to share documents securely.
This story originally appeared on: Financial Times - Author:Owen Walker
