Company says comparison service that will initially focus on home and contents products is ‘just the beginning’

Amazon launches UK insurance portal in latest financial services push


Amazon is launching a portal for buying insurance in the UK, challenging established price comparison sites in the latest indication of Big Tech’s growing ambitions in financial services.
Wednesday’s unveiling of Amazon’s home insurance comparison service comes a week after Apple announced a new high-yield savings account with Goldman Sachs.
Amazon already offers online payments, co-branded credit cards, gift cards and instalment-lending services, including a “buy now, pay later” partnership with Barclays in the UK.
This story originally appeared on: Financial Times - Author:Tim Bradshaw