An FT column offering a behind-the-scenes look at the work of Rutherford Hall, critical communications strategist

Fracktastic news! I felt the earth move


From: [email protected]
To: [email protected]
Thanks David. Liz Truss’s announcement that she’ll lift the moratorium on shale gas exploration, as long as there is local support, is indeed fracktastic — I felt the earth move when I heard the news — and we’re excited to join you in helping to ensure the UK’s energy security. As you requested, we are focusing initially on a plan for Blackpool and adjacent sites. Thank you for the “Welcome to Frackpool” idea. It is inspired and something we should build on, though perhaps it works better as the hidden philosophical underpinning of our strategy. Let’s keep it in reserve, though.
This story originally appeared on: Financial Times - Author:Rutherford Hall