Red Bull co-founder and F1 team owner Dietrich Mateschitz dies at 78
Dietrich Mateschitz, co-founder of the Red Bull energy drink company and owner of the brand’s Formula One racing team, has died at the age of 78.
The Austrian entrepreneur turned the caffeinated canned drink into one of the world’s best-known brands, with its “Red Bull gives you wings” slogan and marketing campaigns that revolved around extreme sports.
Mateschitz had a net worth of roughly $20bn, according to Forbes. He and Thai businessman Chaleo Yoovidhya founded Red Bull in 1984, sold their first energy drinks in Austria three years later, and expanded into the US in 1997. Yoovidhya died in 2012.
This story originally appeared on: Financial Times - Author:Samuel Agini
